She promoted the single by means of several radio interviews throughout the United States, including Power 105.1's The Breakfast Club, KIIS-FM's On Air with Ryan Seacrest, Hot 97's morning show, Z100 with Elvis Duran and the Morning Show and a sit down interview for Power 106's The Big Boy's Neighborhood Morning Show. On May 24, 2014, Minaj premiered "Pills n Potions" on SoundCloud, with song being available for purchase on iTunes later that day. It sounds like – *gasp!*" On May 19, 2014, Minaj revealed the single's cover art on Instagram. Speaking to Billboard, she explained: "It sounds like urgency, It sounds like betrayal. In an interview for Rap-Up, she stated that "Pills n Potions" was "uplifting" and "very soulful". She revealed the title of the song at the 2014 Billboard Music Awards and afterwards hosted a Q&A on Twitter where she revealed information regarding the single. She stated that the single would be released in two weeks.
Minaj first mentioned the song in her promo single, " Yasss Bish" which features Soulja Boy. Minaj describing the concept behind "Pills n Potions". I don't feel like there's ever been somebody that I loved that I no longer love, I just may not be able to live with you or have you in my life, and that's really what the song is about." "What that felt like to me was forgiveness, you know, and just understanding that everybody gets mad, but when you love somebody, I feel like you'll always love them.
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